If you haven’t seen our new reupholstery TV ad yet, fear not, you still have 3 more weeks to try to catch it on your favourites channels. The new campaign launched last week on popular channels like ITV3, Home and Channel 4 North and South.
Our newest campaign focuses on the skilled craftsmanship of our upholsterers. The advert includes a sequence of the reupholstery process from stripping down the original furniture, to frame repair, and fitting of new springs, cushions and fabric.
We even cast a real-life upholsterer to play the leading role! Mick Delaney has worked for us for over 30 years and is no stranger to the lime-light. Last year he took to the road to join the Plumbs exhibition team in demonstrating his upholstering techniques live across the UK.
The chosen fabric for the ad was a new member to our beautiful range ‘ New Sunset Rose’. We wanted to really go to town with showing you a complete co-ordinated look, so teamed this fabric with Ayre curtains, Perdita blinds and Bijoux Crushed Velvet reupholstered footstool:
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