Feb 16 2012
If you haven’t seen our new reupholstery TV ad yet, fear not, you still have 3 more weeks to try to catch it on your favourites channels. The new campaign launched last week on popular channels like ITV3, Home and Channel 4 North and South.
Our newest campaign focuses on the skilled craftsmanship of our upholsterers. The advert includes a sequence of the reupholstery process from stripping down the original furniture, to frame repair, and fitting of new springs, cushions and fabric.
We even cast a real-life upholsterer to play the leading role! Mick Delaney has worked for us for over 30 years and is no stranger to the lime-light. Last year he took to the road to join the Plumbs exhibition team in demonstrating his upholstering techniques live across the UK. (Click here to see this year’s event list!)
The chosen fabric for the ad was a new member to our beautiful range ‘New Sunset Rose’. We wanted to really go to town with showing you a complete co-ordinated look, so teamed this fabric with Ayre curtains, Perdita blinds and Bijoux Crushed Velvet reupholstered footstool:
If you simply cannot wait to see the ad in action, click here to watch it online!