Loose Cover and Reupholstery Specialists, Plumbs are predicting a surge in sales this week as their new TV campaign begins. The 3-week campaign focuses on the skilled craftsmanship that Plumbs upholsterers offer their customers.
The 30 second long advert includes a sequence of the reupholstery process from stripping down the original furniture, to frame repair, and fitting of new springs, cushions and fabric. Chris Plumb, director of the new campaign explains more:
‘We wanted to really show the care and attention that we put into every piece of furniture. It can be quite daunting to entrust your furniture to somebody else. This advert is more a reassurance to our customers that their furniture is in the safest possible hands.’
Unlike some companies, Plumbs cast a real-life upholsterer to play the leading role. Mick Delaney has worked for the family-run business for over 30 years and is no stranger to the lime-light. Last year he took to the road to join the Plumbs exhibition team in demonstrating his upholstering techniques live across the UK.
‘Reupholstering is more of a hobby for many of us upholsterers, it’s certainly a passion of mine.’ Mick says, ‘Being able to demonstrate that passion to the public is a wonderful thing.’
Plumbs enlisted the help of production company White Noise to help create the right message for their new campaign. Having worked together on previous successful campaigns for both their Loose Covers and Reupholstery services, the team was brimming with ideas.
Alongside the reupholstery process, the advert appropriately displays a before and after transformation and showcases several of the company’s other successes. The new campaign will air on ITV3, Home, Channel 4 North and South, CBS Reality and DSC Travel & Living between 6th-26th February.